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Specialized 'Go Custom or Go Home' Launched

Specialized Custom Bike Builder

Specialized have launched a new Custom Bike Programme for 2018 under the slogans 'Go Custom or Go Home' and ‘Give Me Custom or Give Me Death’. While this may sound a little extreme it is actually a neat scheme that allows you to customise the 2018 Specialized Enduro and Stumpjumper bikes.

Specialized have put a custom bike builder on their website which lets you build you build up the bike you want from their choices. You can have your Enduro or Stumpjumper in one of 6 colour choices, you can then pick the wheel size you want to run (27.5 or 29), and the type of suspension you want from Fox, Rockshox or Specialized own Ohlins brand. With the core platform in place you can then select the type of gears you want to run and the wheels you want.

After you have played around and picked the exact combination you want for your bike you can order it through your local Cycles UK shop and pay a deposit. Specialized will deliver the bike in approximately 6 weeks from the point of order and the balance will be paid on collection.

We expect this scheme to be pretty popular, especially with the choice of colours that Specialized are giving on the bikes, and we can’t wait to see the first custom builds coming into our stores.If you aren't sure exactly what you want from your custom build, or need help with the choices, just pop into your local Cycles UK shop and we will be able to go through the custom bike builder with you.