Cycle Insurance


14 Days’ FREE Insurance for your new Bike

Cycles UK now provide 14 days free insurance on all new bikes sold to UK customers. As part of our service, your new bike is automatically covered with 14 days’ FREE insurance against theft and accidental damage.

 Our 14 days’ FREE cover, provided by our partner Assetsure and underwritten at Lloyd’s of London, is designed to provide you with adequate time to check your home and contents insurance to make sure the cover meets your needs.

Many home insurance policies have restrictions and limitations which mean that your bike may not be fully covered. We want you to take your time and make sure your cycle is covered on the correct basis. In research compiled by GoCompare, the insurance comparison site, it was discovered that nearly a third of home insurance policies only offered cycle insurance as an optional extra. It was also noted that 42% of policies had a maximum payout of £500*.

Your 14 day FREE cover includes:

  • Accidental Damage - To the full retail value of your cycle
  • Theft - To the full retail value of your cycle
  • Replacement Cycle Hire following a claim
  • Accessories Cover £100

The Assetsure policy can be extended if required and has a wide range of options including legal expenses, personal accident and public liability cover . You can easily extend your policy to an annual cover by clicking the link in the email you will receive from us or by calling 0800 304 7666.


Need to buy cycle insurance?

Assetsure Cycle Insurance



At Cycles UK we have teamed up with Assetsure, a leading provider of Cycle Insurance to supply our customers with insurance for their cycles.

Quotations and cover can be purchased online in a matter of moments and your policy documents will arrive immediately by email.

The Assetsure policy is very flexible allowing you to choose exactly the cover you want. The standard policy covers all the essentials such as accidental damage & theft and also includes £100,000 legal expenses to help with making claims for injury or damages against a third party.

You can choose from a range of optional extras including: competition use, overseas cover, get you home costs, public liability and personal accident.

Importantly in the event of a valid claim you will be able to go back to Cycles UK to replace your bike.

Premiums can be paid by debit or credit card or monthly direct debit.
The Assetsure Policy is underwritten at Lloyd’s of London the world’s oldest continuous insurance market.

Assetsure Cycle



Why choose a policy from Assetsure

  • Cover against accidental damage and loss up to £12,500
  • Theft cover (at home and away) 
  • Accessories cover 
  • Replacement cycle hire costs 
  • Cover for helmets and clothing 
  • Legal expenses insurance £100,000 
  • Monthly payment option

Optional Extras

  • Public Liability Insurance 
  • Personal Accident 
  • Get you Home Costs 
  • Competition Use 
  • European Use Extension 
  • Cover for other Family Members


How to make a claim                         Click Here  

FAQ for Instore bike purchases       Click Here  

* Research carried out by GoCompare involved the examination of over 300 home insurance policies.

Assetsure is a trading name of Hildon Park Limited Registered in England & Wales with Company Number 08223911.

Authorised and Regulated by The Financial Conduct Authority FCA, registered number 592997.