With Trek Project One you can take selected Trek road and mountain bikes and have them factory customised. You can choose the bike colour, and what parts you want on it. By getting Trek to build the bike you know you are getting a top-notch paint job and build quality. You will also save time and money compared to trying to source the parts yourself for a custom build.
There are three main levels to Project One:
Standard Project One - Gives you access to around half a dozen standard paint jobs and the ability to swap out components, such as changing the width of handlebars or changing the groupset.
Project One Icon - gives you access to more premium paint jobs. Which Trek often launch by having their pro riders use them at events like the Olympics or Tour de France. As well as the fancier paint jobs you can still pick and choose the parts you want.
Project One Ultimate - gives you the chance to have the bike painted any colour you want. Trek will even make a new colour for you if you can’t find exactly what you want.
Trek Project One is not available on all bikes. Typically it is an option on bikes with an RRP above about £5000. Models currently included in Project One are:
The price of a Project One bike really depends on how much you want to change. The standard level paint jobs and a couple of minor swaps can be as little as £500. If you want an Icon paint scheme and also want to swap out wheels the cost will obviously go up. You can get an idea of the pricing yourself via the online Project One tool. Just pick the bike you want and have a play around with the options and the price in the top left corner will change.
In normal times a standard Project One paint job with a few minor changes takes around 2 to 3 weeks. With the pandemic, we have seen some lead times go up to a year due to availability issues on individual parts. We will be able to check and give you a timeframe before you order.
You can create your own Project One bike online and then simply print out or email us what you want. Alternatively, you can come in-store and we can guide you through the process. As you can specify things like different handlebar widths and stem lengths it’s a good idea to have a bike fit done before the order is placed so we can be sure everything is exactly right. Our Chelmsford store are our Project One specialists.