SUGOI clothing for the cycling enthusiast and tri-athlete in all of us. Cycles UK are please to offer Sugoi as they provide top quality specifically designed clothing worn by leading professional athletes across the world.
The fabrics and technology used in the production of Sugoi’s cycling shorts, cycling jerseys and accessories have been engineered to help you perform to your genetic potential, giving you the edge on your fellow riders.
Over twenty years after it began, SUGOI has grown into a company which offers literally hundreds of technical garments and accessories, including layering pieces, jackets, shorts, socks and hats. With distribution throughout North America, Europe, and Asia, SUGOI is truly an international brand.
SUGOI keeps growing, but in many respects we're still the same company simply striving to make incredible apparel - gear that we want to wear during a workout or race.
History: Sugoi is a Canadian company which offers an extensive range of technical cycling garments and accessories.It delivers high quality cycling and triathlon clothing every time. It is an international brand known worldwide as it distributes throughout North America,Asia and Europe. They strive to always make incredible clothing due to focusing on a high commitment to innovation and quality.
Products: Clothing for the cycling, fitness and running markets. A vast range of mens and womens Jackets, Zap Jackets, Zap Gloves, Zap Overshoes, Shorts, Bib Shorts, Jerseys and clothing accessories.
Headquarters: British Columbia, Canada.
Sponsorship of individuals/teams: Sugoi support and sponsor numerous community organisations and charities. Since 2011 they have sponsored the Liquigas-Cannondale pro-cycling team.
すごい (凄い) 'Sugoi' is a common Japanese word, usually written in kana alone, generally meaning 'great', 'incredible' or 'amazing'. It's often used in phrases such as 'waa! Sugoi ne!'