Our first product, the See.Sense intelligent bike light, was invented by Philip McAleese, when he was a commuter cyclist in Singapore. After a cycling accident, he’d grown tired of drivers saying, ‘Sorry mate I didn’t see you’, and set about using his skills in electronic and software design create a bicycle light that used sensor technology to improve his visibility to cars.
The See.Sense intelligent light was successfully launched on Kickstarter in October, 2013 and was a great success, going on to be stocked with major retailers and used by thousands of cyclists all around the world.
To develop ICON, we’ve worked with hundreds of cyclists around the world and invested in more than five years of research and development. Separating us from our competitors is our strong in-house technology and design capability, allowing us to constantly adapt and innovate. As Alan Kay, pioneer of the computer industry once said, ‘People who are really serious about software should design their own hardware’.