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Cycles UK and TFL working together to promote ebikes

Cycles UK are very pleased to be joining forces with Transport for London to promote ebikes to Londoners. TFL see two big advantages of ebikes. They are:

  • E-bikes can break down the barriers that stop many Londoners cycling, including fitness, age and journey length
  • Power assistance when the rider pedals enables cyclists to travel further, and uphill, with ease.

TFL Ebikes

Transport for London (TfL) launched a new scheme today with the Association of Cycle Traders and e-bike retailers including Cycles UK to help raise awareness of the benefits of ebikes. Research by TfL shows that more than a fifth of people who don’t cycle are put off because they think they aren’t fit enough, feel distances are too long or say they are too old. E-bikes can help overcome these concerns as the power assisted bikes allow the rider to cycle further, and uphill, with ease.

TFL and Association of Cycle Traders have put together a website with lists of retailers, who provide ebike test rides and special offer. Three Cycles UK stores are included in the scheme, they are Cycles UK Orpington, Cycles UK Greenwich and Cycles UK Romford. As well as offering test rides these Cycles UK stores are doing special deals on the lastest raleigh electric bikes. We have £100 off the Raleigh Motus, Strada and Mustang ebikes plus free helmets and locks.

Will Norman, London’s Walking and Cycling Commissioner, said: “I’ve enjoyed trying a number of e-bikes and can see what great potential they have to help Londoners get around our capital. We’re working hard to make cycling safer and more accessible, and these e-bikes can make a difference to those who feel unable to travel by bike. By providing a boost as you pedal, the bikes help riders cycle with ease but still improve their health too. I hope through this new partnership we can encourage even more first-time cyclists to take to our capital’s streets.”


Jonathan Harrison, Marketing Director at the Association of Cycle Traders, said: “As the largest cycle trade organisation in the UK it was a no-brainer to get involved in the project. By collaborating with TfL, specialist cycle retailers have an excellent opportunity to help increase e-bike awareness and usage across London. The new website allows retailers to promote what’s special about their shop, what e-bike brands they stock, details about e-bike demo rides and any e-bike offers available, helping customers to find the right shop for them. Ultimately, encouraging the use of e-bikes will increase consumer engagement and drive footfall into specialist cycle retailers, which is something the ACT always strives to do.”